Carrie Martinez, CM Productions and Cathi Coan, Techway Services first met while serving on the WBCS businessWORKS! committee in 2010. Since then, they have not only learned about each other’s businesses, but have developed a strong friendship.
While attending the Tuck-WBENC program together last October, Coan and Martinez began brainstorming ideas about how to best tell Techway Services’ story visually. After a number of conversations and a walk-through of Techway's facilities, contracts were signed in March and pre-production began on the informational piece about Techway's data destruction services. Techway Services now uses CM Productions on a consulting basis for repurposing the source video for other marketing needs.
"Creating a strong WBE network, based on professional and even personal relationships allows companies to grow. Learning from others and connecting networks strengthens all our networks," says Martinez.