Tanya Conovaloff, director of accounts for CS Creative is proud to report one of the Top 10 Biggest Deals in company history with Sustaining Member, Texas Instruments!
CS Creative was selected as the marketing agency to brand the Texas Instruments Medical Business Unit. CS Creative was already a supplier for TI and had worked with other business units, but this was a new division with a new team and a new marketing challenge. The project began with qualitative and quantitative research with their internal and external audiences, and a marketplace analysis to see how the competition positioned their selling points. From the research, we were able to develop a brand positioning blueprint to use when developing marketing projects going forward. .
Through an extensive process, the name TI HealthTech was chosen, along with the tagline “Engineering Components for Life”. CS Creative developed the identity for TI HealthTech including mosaic lifestyle images (images were actually made up of hundreds of images of TI products and end use applications. Click here to see an example.), icons to differentiate their products and a Message Map for the sales and marketing teams to align on their positioning.
Marketing materials were developed for TI HealthTech including: web pages, product guide covers, print and banner ads, an eNewsletter header, PowerPoint shells and tradeshow materials for the big launch at Consumer Electronics Show in Las Vegas in January.
"We were thrilled to be able to work with a new department at TI and bring an exciting product like this to life! We are also pleased to have been an instrumental partner from the ground up on this branding project," says Conovaloff.