In today’s competitive market winning new business is harder than ever before. That’s why you cannot just be good at pitching new business; you have to be great. We would like to thank Spaeth and DFW International Airport for their support at the Prep Session for Power to Potential. WBEs were able to practice pitches, ask questions, and gain some great insight. DFW Airport and Spaeth also provided presentation techniques and tips on how to write an effective capabilities statement. Together we succeeded in ensuring WBEs are prepared to communicate and pitch ideas, services, and products.